All posts tagged “Oakley”

Oakley X Metal Collection


Photos: Oakley

Oakley was definitely ahead of their time when they launched X Metal in the late ’90s. The high-tech materials and unconventional designs grabbed a huge amount of attention finding its way on people like Michael Jordan and quickly became the sunglass of choice for many of Hollywood’s leading men, from Ethan Hunt in Mission Impossible to Tyler Durden in Fight Club. 


This year, Oakley is relaunching the X Metal collection with two new designs that recapture that heavy duty, industrial design language and takes it into 2015. The styles combine lightweight aerospace-grade aluminum alloy and their trademark O Matter frame material. 

The styles start at $ 400 and are available now at oakley.com.


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Oakley | For Me Revelstoke Full Part


This full part from Oakley’s Snowboarding: For Me with Mark McMorris, Jake Blauvelt, Terje Håkonsen and Nicolas Müller, getting it in Revelestoke is the stuff snowboard dreams are made of. Make your Monday better in 3 minutes by pressing play.

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© 2014 Radcollector for Titel Media. Author: timbo |
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Oakley by Assouline

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An iconic eyewear company gets an iconic book with the help of luxury publisher, Assouline:

“You already know the unmistakable “O” logo and the famous faces that helped cement the brand as a global icon of high performance and rebel style. Now get to know the real story behind Oakley, a company dedicated to–and driven by–cutting-edge vision. Since 1975, Oakley has been synonymous with breaking boundaries of technological possibility and aesthetic banality, an ethos carried forward by a gang of radicals, troublemakers, and fanatics never content to iterate, only looking to reimagine and reinvent the very idea of performance eyewear, technical apparel, and wearable technology. This is the story of big risks and bigger rewards–and the willingness to throw it all away and start again with a larger vision and greater ambition. This is the story of challenges accepted, envelopes pushed, sensibilities offended. This is disruption by design, futurism mixed with heritage, and vision without limit. This is the world according to Oakley.”

$ 195, Assouline


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Oakley Milestone

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Milestone could not be a more appropriate name for Oakley’s latest eyewear innovation. The frame is the one of the thinnest, lightest, and strongest frames they’ve ever created and it’s not even made out of metal. They’re calling the material NanOmatter, a new frame material that consists of thin cross sections and is as thin as a titanium frame, but with the comfort and strength of plastic. That’ll be music to the ears of anyone who’s ever warped a pair of acetate frames or simply find the material too heavy on the face.

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Oakley A Frame 2.0

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If you’ve been on a pair of skis or snowboard in the last decade odds are you’ve seen the Oakley A Frame or have even wore a pair yourself. Oakley’s popular goggle is back this winter with a brand new version that streamlines the design, but still keeps its iconic look.

The frame loses the bulk with a lower profile design that has better compatibility with helmets and those signature dual vents have been updated with metallic icon accents. You also get a wider field of view with a larger lens which can be setup with a library of lens choices from sun-shielding mirrored iridium lenses to low-light specific lenses for overcast conditions.

$ 110-$ 180, Oakley


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Oakley Tincan Carbon

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Oakley’s Tincan Carbon is the very definition of the phrase “built to last.” With a frame of stainless steel, lightweight earstems of carbon fiber, and a screwless cam hinge that holds it all together, it’s definitely no ordinary pair of sunglasses.

Couple that with their proven lens technology and you have one impressive piece of eyewear, but then again, we’d expect nothing less from Oakley. Tincan also has a sibling called Tinfoil that features a semi-rimless design that allows for two-tone frame designs and a lighter overall frame.

$ 240-$ 300, Oakley


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Oakley Surf Shop Challenge 2014


It’s pretty rad to know that once the oceans are just one giant radiated stew of garbage and genetically mutated fish we’ll still be able to surf to our hearts content on artificial Disney waves as this recap of Oakley’s 2014 Surf Shop Challenge will attest. Congrats to Sunrise Surf on the win tho.

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